AMIRA Group
ties up with Modern Bazaar Supermarket
New
Delhi, India, November 24, 2014: Amira Foods Private
Limited, the Indian subsidiary of the NYSE-listed Amira Nature Foods Ltd
(NYSE:ANFI), today announced its tie-up with Modern Bazaar Supermarkets, a
leading modern retail store chain in Delhi/NCR region. This tie-up is part of
Amira’s aggressive expansion plans in India to cater to the rising demand for
premium basmati rice among the ever-growing aspirational middle class in the
National Capital region.
Under the partnership, Amira’s
premium basmati rice range will be available in all six stores of Modern Bazaar
operating across Delhi/NCR. Mr Karan A Chanana, Chairman and Chief Executive
Officer of the Amira Group, said, “We are very proud to announce our
association with premium retailer Modern Bazaar. It demonstrates our rapidly
expanding presence in the country and our ability to become an industry leader.
The retail chain is one of the oldest in India and the years of legacy that it
brings along complements our century old heritage of offering superior quality
basmati to the consumers.”
Amira
will be offering its wide range of Basmati rice products at Modern Bazaar
stores. The range includes -
·
Amira
Extra Long Grain Basmati Rice
·
Amira
Traditional Basmati Rice
·
Amira
Guru Extra Long Grain Basmati Rice
·
AmiraGoodlength
Everyday Basmati Rice
·
AmiraGoodlength
Day To Day Basmati Rice
Modern Bazaar, a Delhi
based retail chain, gave the first flavour of retail freedom to the city when
it opened its first store back in 1977. The chain offers products across
categories ranging from gourmet and imported to local brands.
Speaking about the
association, Mr Kunaal Kumar of Modern Bazaar Supermarkets said, “Amira is one
of the largest premium basmati rice brands in India and we are pleased to have
them as our partners in business. We are confident that this will be an
important addition to our wide offerings under the FMCG segment in our stores.”
Amira Foods, which is
also one of the largest exporters of Basmati rice from India, has been
strengthening its brand portfolio in India and has recently tied up with
Snapdeal.com at a pan-India level to become first basmati brand to be available
online.
About
Amira Nature Foods Ltd.
Founded in 1915, Amira
has evolved into a leading global provider of branded packaged Indian specialty
rice, with sales in over 60 countries. Amira sells Basmati rice, which is a
premium long-grain rice grown only in certain regions of the Indian sub-continent,
under its flagship Amira brand as well as under other third party brands. Amira
sells its products through a broad distribution network in both the developed
and emerging markets. Amira’s global headquarters are in Dubai, United Arab
Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the
United Kingdom and the United States. In India, Amira sells
through Wal-Mart Best Price, Metro Cash & Carry, Reliance Cash &
Carry, Reliance Fresh, Booker, Spencer’s, Big Bazaar, Easy Day, More Hyper,
Needs, D’mart, Auchan and Tesco Star Bazaar. Amira Nature Foods Ltd. is listed
on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI”. For more
information, please visit http://www.amirafoundation.org/
